PETHEALTH FORMS PARTNERSHIP WITH PROGENY MARKETING
By Adnews Staff
Pethealth of Oakville, ON has formed a partnership with direct marketing company Progeny Marketing Innovations of Franklin, TN. Pethealth's pet insurance programs will be test-marketed to the customers of Progeny's financial institution clients. The test will make use of direct mail packages modified to include the branding of individual institutions. The program is expected to begin during the first quarter of 2003.
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