AIM TRIMARK HIRES GREY WORLDWIDE
By Adnews Staff
AIM Trimark Investments has made Grey Worldwide its new creative agency. Grey was selected in a review that included general presentations from six agencies and deeper working sessions with three, according to Bill Henderson, senior vice-president and head of marketing at AIM Trimark. Media planning and buying for the Toronto-based mutual fund company will continue to be handled by Starcom Worldwide, also of Toronto. AIM Trimark Investments was known as AIM Funds before the firm's acquisition of Trimark two years ago. Grey will now begin work on a new campaign for AIM Trimark aimed at investors and advisors. Previously AIM Trimark's agency was Tonik of Montreal.
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