EPARGNE PLACEMENTS QUEBEC READIES RRSP CAMPAIGN
By Adnews Staff
Épargne Placements Québec has begun an advertising campaign for the upcoming RRSP season. Épargne Placements Québec is the marketing arm of Quebec's department of finance. It is responsible for managing the savings products issued by the Quebec government. Print elements of the new RRSP campaign, created by Communication bleu blanc rouge of Montreal, broke over the weekend. Running in English and French, the ads display the Épargne Placements Québec toll free number along with the headlines, "It pays to call this toll-free number," "The stock market without the jitters" and "Because nobody wants to be just a number." French-language television advertising will break today. Each commercial depicts an ordinary person doing an ordinary thing. The tagline is, "There's nothing exciting about buying an RRSP." The campaign will run until the end of February.