ENTERPRISE CREATES CLUB HOUSE COMMERCIAL
By Adnews Staff
Enterprise Creative Selling of Toronto has created a new 30-second television commercial for McCormick Canada's Club House division. The ad, called "Joe and Rita," promotes a new product called Pasta Prima Seasoning. It will run for three months on national specialty stations as well as on CTV, Global, CBC and CHTV in Ontario and Alberta. The commercial shows a man sending his kids to wash for dinner. He walks over to a woman and put his arms around her as she spoons the seasoning onto a bowl of pasta. He asks if she's going to heat up the sauce. She says, "Nope. It's seasoning. All done." He says, "Already? I was just getting into it. Boy that was fast." She says, "Where have I heard that before?" The ad ends with a voiceover that says, "Spoon. Season. Serve. With new Club House seasonings for pasta. a little means a lot."