MAVERICK LANDS CITRIX SYSTEMS ACCOUNT
By Adnews Staff
Toronto-based Maverick Public Relations has been hired as PR agency of record by Citrix Systems Canada of Mississauga. Citrix sells virtual workplace software that allows access to applications and information on various devices over a network. It is a wholly owned subsidiary of Citrix Systems of Fort Lauderdale, FL. Maverick's assignment includes the construction of a customer testimonial program and a national media and analyst relations program. Maverick received the account through a referral. Previously Canadian public relations activities were handled by Greenough Communications Group of Boston, which handles PR for Citrix in the U.S.
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