SHARPE BLACKMORE HIRED BY MUSKOKA SANDS
By Adnews Staff
Sharpe Blackmore Euro RSCG has been appointed agency of record for Muskoka Sands and its new golf course called Taboo. Muskoka Sands is a year-round resort and conference centre located in Ontario. Sharpe Blackmore was one of four Toronto-based shops vying for the account. Nigel Hollidge, director of golf operations for Taboo and Muskoka Sands, said it was the agency's creative that won them the business. "Their ideas were strategic, refreshing and illustrated that everyone from the president to the creative team took the time to understand our business," Hollidge said. "It may sound odd for this industry, but we're going to implement everything they suggested."
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