Y2MARKETING OPENS CANADIAN ARM
By Adnews Staff
Marketing and consulting firm Y2Marketing of DeSoto, TX has begun operations in Canada. Founded by president Edward Earle and CEO Rich Harshaw in 1994, the company promotes a system called "Monopolize Your Marketplace" which is intended to increase revenue without increasing advertising and marketing costs. It consists of an examination of those things which make a business valuable to customers and those things which affect a customer's perception of a business. The two-year-old company has approximately 600 consultants in 163 cities, including eight consultants in Toronto. The move into Toronto was a "natural extension for the program," said Earle. Vancouver-based paint company Envirocoat is one of Y2Marketing's first Canadian clients. The company will conduct its first one-day seminar in Canada later this month.