OKANAGAN SPRING BREWERY HIRES RETHINK
By Adnews Staff
Okanagan Spring Brewery of Vancouver has assigned its account to Rethink Advertising of Vancouver. Other firms considered for the business included Bryant, Fulton & Shee, Wasserman & Partners and incumbent Grey Worldwide Northwest, which had held the account for the five years. According to Steve Pelkey, marketing director at Okanagan, Rethink will handle creative work, while media planning and buying will be done by Shepansky Media of Vancouver. Rethink and Shepansky Media jointly pitched for the Okanagan business. The agencies will, however, operate independently.
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