HSBC BANKS CAMPAIGNS ON BELL GLOBEMEDIA PROPERTIES
By Adnews Staff
Bryant, Fulton & Shee of Vancouver has created an integrated marketing campaign for Vancouver-based HSBC Banks Canada that is running in the business and financial properties of Bell Globemedia. The print and broadcast components, along with a Web site, broke on Nov. 4. They are aimed at high net worth investors and businesses in Canada. The Bell Globemedia properties in the campaign include The Globe and Mail, ROB Magazine, the CTV network, CTV local news, CTV Newsnet, Report on Business Television, TSN, Discovery Channel, Sympatico.ca and Globeandmail.com. The creative consists of profiles of HSBC clients. The tagline is, "The world's local bank." The advertising will run for eight weeks.
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