SPIN MASTER AND CBC PROMOTE ANNIVERSARY OF FLIGHT
By Adnews Staff
Toronto-based toy-maker Spin Master and the Canadian Broadcasting Corporation will promote the 100th anniversary of flight in 2003. On May 23, 2003 Spin Master will begin a national Air Hogs Van tour that will travel to air shows, festivals and shopping malls until Sept. 1. Air Hogs is a line of flying toys manufactured by Spin Master. The CBC will broadcast the tour live, during its weekday Infomatrix Block of programming. The <http://www.spinmaster.com> and <http://www.cbc.ca> Web sites will also follow the tour. Spin Master and the CBC will also hold a contest to coincide with the tour. The campaign is being organized in-house by Spin Master. According to Harold Chizick, director of communications marketing for the company, promotional activities are planned for most of North America.