WILD ON WALLS UNVEILS VIDEO BILLBOARD
By Adnews Staff
Toronto-based Wild On Walls Media Technologies unveiled a new video billboard on Tuesday. The six foot by eight foot board is located at the intersection of John Street and Richmond Street in Toronto. The launch was supported with an event that was simultaneously broadcast on the screen. The billboard will broadcast full motion video adapted from existing television advertising or produced from scratch, said George Christidis, president of Wild on Walls. Initial advertisers on the new board include Global Television, J Lo Fragrances, Woodbine Entertainment Group, Sony Music and Context Developments. An advertiser typically receives a 10-second spot during a 90-second loop. Wild On Walls also has video billboards at the intersections of Yonge Street and Adelaide Street and at Yonge Street and Eglinton Avenue.