MOLSON PREPARES RESPONSIBLE USE CAMPAIGN
By Adnews Staff
Montreal-based Molson will break a new responsible use holiday advertising campaign in Quebec on Dec. 2. The outdoor effort shows Santa's sled being pulled by a taxi cab. The silhouette of the sled and cab are set against a full moon and starry night sky. The visual concept was created by Toronto-based Taxi. Advertising will run on 129 bus shelters in the province and on 15 billboards in the Montreal area until the end of the holiday season.
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