MONTREAL INTERNATIONAL BEGINS EMAIL CAMPAIGN
By Adnews Staff
Montréal International is targeting foreign investors in a new Internet campaign. Approximately 20,000 emails will be sent out over several months to foreign investment specialists, businesspersons and vice-presidents responsible for real estate and finance in the U.S. and Europe. The ads contain messages from senior executives of companies established in Montreal. These executives include Michel Brisson, president of SAP Canada, Pierre Racine, president of Rolls Royce Canada, and André Marcheterre, president of Merck Frosst Canada. The emails contain video and a link to a Web site at <http://www.investmentlocation-montreal.com> where executives describe the advantages of setting up operations in the Montreal. The site also hosts a contest, the winner of which will receive a weekend at the Formula One Air Canda Grand Prix in Montreal. The prize package consists of airfare for two, $200 per day for expenses, two tickets to the race and three nights at the Hotel Place d' Armes. The campaign, created by National Public Relations of Montreal, will run until February 2003. Montréal International is a non-profit organization that promotes the city and seeks to attract international development in the region.