KETCHUM HIRED BY DIVERSINET
By Adnews Staff
Toronto's Ketchum Public Relations Canada has been hired by Diversinet, also of Toronto. The agency received the account through a referral. Diversinet develops wireless security software. Previously it had handled its public relations in-house. Last week Ketchum received the e-Content Institute account, also through a referral. That account had also previously been handled in-house. The e-Content Institute is an association of organizations in the electronic content industry.
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