SYMPATICO.CA OPENS TRADE SITE
By Adnews Staff
Internet site Sympatico.ca opened a new trade site at <http://www.sympatico.ca/partnerinfo> last week. The French version is located at <http://www.sympatico.ca/infopartenaire>. The site is for media planners and buyers as well as clients. It presents demographic information, advertising specifications, case studies and other information. The site is being promoted with contests on and with a trade print campaign using the tagline, "We have it down to a science." The site design was done in-house. The contests and advertising were created by Mighty Design of Toronto.
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