FORD MOTOR COMPANY SIGNS WAYNE GRETZKY AS SPOKESPERSON
By Adnews Staff
Ford Motor Company of Canada and the Ford dealer associations of Canada have signed a three-year deal with hockey player Wayne Gretzky. The agreement includes an option for a fourth year. Gretzky will appear in Ford advertising, which is created by Young & Rubicam of Toronto. The first campaign featuring Gretzky broke on Saturday night during the Hockey Night in Canada broadcast. The television advertising will be accompanied by national print and regional radio components.
« Back Next »
Comments
blog comments powered by Disqus