ROGERS AT&T WIRELESS BREAKS NATIONAL CAMPAIGN
By Adnews Staff
Rogers AT&T Wireless has begun a holiday advertising campaign. The national effort, created by MacLaren McCann of Toronto, depicts Santa's elves in scenarios described as humorous. The campaign promotes the offers, savings and bonuses available for customers who buy a Rogers AT&T Wireless phone. The campaign consists of two 30-second television commercials called "Elf Games" and "Tub," radio spots, outdoor executions and a print ad. A third television commercial will be released later this month. The campaign will run until the end of the year. Its tagline is, "Imagine giving more this Christmas." Rogers AT&T Wireless also recently broke a holiday campaign in Quebec. That campaign, created by Montreal-based Marketel, features stand up comic Réal Béland in print advertising, newspaper inserts, billboards, posters and a brochure.