STRATEGIC/AMPERSAND CREATES NEWSLETTER, WEB SITE FOR SONY
By Adnews Staff
Strategic/Ampersand of Toronto has created a new electronic newsletter and Web site for Sony of Canada's communications information system group to communicate with its resellers and dealers. The first issue of the monthly newsletter was sent out yesterday. The Web site at <http://www.sonyrecom.ca> debuted earlier this week. It contains product news and information on channel promotions and selling programs, as well as selling tools for resellers, training seminars and workshops. The Web site also contains current print advertisements and a link to the Sony Sell & Earn dealer loyalty program. Strategic/Ampersand is promoting the newsletter and Web site with public and media relations and a subscription bonus program.
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