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ALLIANCE ATLANTIS, HEALTHY CANADIAN MEDIA GROUP TO OFFER JOINT MEDIA PACKAGE

By Adnews Staff

Toronto-based Alliance Atlantis Broadcasting and Ottawa-based Healthy Canadian Media Group are offering healthcare advertisers a new joint media package. The package consists of advertising on Alliance Atlantis' Life Network and Discovery Health channels and on Healthy Canadian Media Group's PatientDirect TV network. Life Network and Discovery Health are specialty cable channels. PatientDirect TV broadcasts content to the waiting rooms of physicians' offices in Canada.

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