ROGERS AT&T CALLS UPON QUEBEC COMIC FOR HOLIDAY CAMPAIGN
By Adnews Staff
Rogers AT&T Wireless Communications has begun a holiday advertising campaign in Quebec. The campaign, created by Montreal-based Marketel, features Quebec stand-up comic Réal Béland in television and radio commercials, print advertising, newspaper inserts, billboards, posters and a brochure. In the ads Béland, dressed as Santa Claus, offers Christmas gift ideas such as the Ericsson T68i phone, which can play 30 interactive games. The campaign uses the song "Shake, Shake, Shake" by KC and the Sunshine Band. Its taglin is, "Give them something that'll really move them."
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