YAHOO STRIKES DEAL WITH SUPERPAGES
By Adnews Staff
Toronto-based Yahoo Canada has signed Burnaby, BC-based Superpages.ca to provide its users with local business listing information. This week Superpages.ca became the exclusive online directory information provider to Yahoo.ca. Yahoo Canada users can access the online directory at <http://ca.sp.yahoo.com>. The service is being promoted with public relations. PR for Yahoo Canada is done by National Public Relations of Toronto. PR for Superpages.ca is done by BenchMark Porter Novelli of Vancouver. Superpages.ca is planning a national newspaper campaign for the new year that will highlight its partners, including Yahoo.ca and MSN.ca. No further details regarding that effort are available. Advertising for Superpages.ca is done by Palmer Jarvis DDB of Vancouver.