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DIAGEO PROMOTES CROWN ROYAL SPECIAL RESERVE

By Adnews Staff

Diageo Canada has begun shipping Crown Royal Special Reserve to LCBO outlets in Ontario. The drink is a blend of approximately 50 Canadian whiskies. The product will roll out nationally later this month. The introduction of Crown Royal Special Reserve is being promoted with public relations by The Courtney Group of Toronto. Advertising for the Crown Royal brand is done by Grey Worldwide of Toronto.

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