GOUVERNEUR HOTELS BEGINS AIR TRANSAT CAMPAIGN
By Adnews Staff
Quebec hotel chain Gouverneur Hôtels has begun a bilingual in-flight advertising campaign with Montreal-based Air Transat. The campaign uses seatback trays and pouches to promote a weekend getaway special with a free room upgrade. Gouverneur Hôtels operates 13 properties in Quebec. The campaign will run for four weeks. The advertising was created by TNT Strategy Creativity of Montreal. The sale of in-flight advertising for Air Transat is handled by skyAD Media of Toronto.
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