ADVANTEX BUILDS ONLINE MALL FOR UNITED AIRLINES
By Adnews Staff
Toronto-based Advantex Marketing International has created an online shopping mall at <http://www.mileageplusmall.com> for United Airlines' Mileage Plus frequent flyer program. The site involves approximately 40 retailers including Best Buy, Lands' End and Barnes & Noble. Mileage Plus members who register for the Mileage Plus Mall will receive loyalty points for purchases. Members will also receive email alerts regarding special bonuses and award offers. In addition to the development of the Web site, Advantex is handling ongoing maintenance, retailer participation management, member communications, award processing and database management. Public relations for Advantex are handled by Gail Bergman PR of Toronto.
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