LABATT EXTENDS SPONSORSHIP OF HAMILTON TIGER CATS
By Adnews Staff
Labatt Breweries of Canada has extended its sponsorship of the Hamilton Tiger Cats for an additional four years. The brewer has sponsored the Canadian Football League team for the past seven years. Labatt's Budweiser brand will continue to hold exclusive category rights to the team's trademark and logo for use in advertising and promotions. Labatt can also continue to develop programs intended to increase awareness of and support for the team. "We look forward to backing the team's efforts each season, providing the fans with entertaining programs such as Bud World and the Bud Big Rig and building support for the game of football in Canada," said Bob Chant, director of public affairs for Labatt Breweries.
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