THOMAS' INTRODUCES WAFFLES
By Adnews Staff
Thomas' is promoting a new line of waffles. The Bayshore, NY-based company began distributing the waffles, which come in homestyle and blueberry varieties, to some Ontario grocery stores earlier this fall. They are being promoted with a radio campaign created by Roundtable Advertising of Toronto. The tagline is "Thomas' making breakfast better for over 100 years." The campaign also includes on-air giveaways, in-store sampling and public relations, the latter handled by APEX Public Relations of Toronto.
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