CCM SIGNS THREE SPOKESPEOPLE, RENEWS ANOTHER
By Adnews Staff
The Hockey Company of Westmount, PQ has signed three new spokespeople for its CCM hockey equipment. Jason Allison of the L.A. Kings, Tomas Kaberle of the Toronto Maple Leafs and Brad Stuart of the San Jose Sharks will appear in consumer and trade communications. The three will also make public appearances in North America during the 2002/2003 season. Also, Mark Recchi of the Philadelphia Flyers has re-signed as a spokesperson for The Hockey Company. Other CCM spokespeople include Joe Thornton of the Boston Bruins, Jiri Fischer of the Detroit Red Wings, Martin Brodeur of the New Jersey Devils, Olaf Kolzig of the Washington Capitals, Marc Denis of the Columbus Blue Jackets and Martin Biron of the Buffalo Sabres. Advertising for the CCM brand is done by Encore Encore Strategic Marketing of Toronto.