SWISS CHALET PROMOTES FESTIVE SPECIAL
By Adnews Staff
On Nov. 11 Swiss Chalet will begin promoting the return of the Festive Special meal to its menu. An annual initiative now in its 15th year, the dinner includes chicken, cranberry sauce, stuffing, sauce, a roll, a choice of side dishes and a five-pack of Lindor chocolate truffles. The promotion will run until Jan. 5, 2003, supported by television advertising from Ambrose Carr Linton Carroll of Toronto. The commercials will be tagged with a clip to promote Swiss Chalet's new gift cards, which come in $10, $25, $50 and $100 denominations. Public relations for Swiss Chalet are done by Strategic Objectives of Toronto.
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