SUN-RYPE BEGINS FIND THE SUN CONTEST
By Adnews Staff
Sun-Rype Products Ltd. of Kelowna, BC has introduced a a four-month interactive promotion in western Canada called "Find the Sun." The promotion includes specially marked packaging on one-litre juice products that directs consumers to the <http://www.sunrype.com> Web site. At the site visitors can enter a draw for one of ten family vacations to the Dominican Republic or a voucher for a free Sun-Rype juice product. Visitors can also play an online game created for the promotion. The contest is being supported with a six-week radio campaign, print and Internet advertising, in-store displays and grocery cart advertising created by Palmer Jarvis DDB of Vancouver. The online game is being managed by The IC Group of Winnipeg.
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