LXB RETAINS SOCIETE DES BINGOS DU QUEBEC ACCOUNT
By Adnews Staff
Montreal-based LXB has retained the Société des bingos du Québec account. The organization is a subsidiary of Loto-Québec. LXB has been its agency of record for two years. For the next two years the agency will continue to plan, design and implement the group's advertising and promotional campaigns. The group held a competitive bid process which lead to the selection of LXB. The agency's executive vice-president of integrated communications, Paul Bleau, said, "We are very happy about the trust that the Société des bingos team has expressed in us. The challenges we've faced over the last two years have been very stimulating and we are really excited about the idea of working on new projects."
« Back Next »
Comments
blog comments powered by Disqus