ATLAS WINES TESTS SAWMILL CREEK CAMPAIGN
By Adnews Staff
Atlas Wine Merchants of Mississauga is testing a new television campaign for its Sawmill Creek brand. A 30-second English-language commercial, created by Gee, Jeffery & Partners of Toronto, will air in Ottawa until late December. The campaign may then roll out nationally, accompanied by additional components. Gee, Jeffery is targeting the "low-involvement consumer" by positioning the brand as an approachable, quality wine. The campaign's tagline is, "Wine. without the attitude."
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