WESTJET BEGINS KIDS FLY FREE PROMOTION
By Adnews Staff
Calgary-based WestJet has begun a promotion aimed at families called "Kids Fly Free." The offer began on Friday and will run until Nov. 7 through the <http://www.westjet.com> Web site and the airline's call centre. A customer who buys a regular ticket for travel between Nov. 13 and Dec. 16 can also bring a child between the ages of 2 and 11 for the cost of taxes, fees and surcharges. Print ads in major daily newspapers are promoting the "Kids Fly Free" offer. The ads were created by WestJet's agency of record, Creative Intelligence Agency of Calgary. They show a children's menu which lists the cities to which WestJet flies, each listed as "free" where the price would be printed.
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