DANONE MOVES MEDIA ACCOUNT TO CARAT CANADA
By Adnews Staff
Danone Canada of Boucherville, PQ has moved its media account to Carat Canada. "Danone currently works with Carat International in several countries and we are now incorporating Canada into this strategy," said Markus Sandmayr, marketing vice-president for Danone. Carat will take over media strategy and media buying for Danone's Silhouette, Danone La Creme of Our Yogurts, Petit Danone and Delisle brands. Danone will continue to use Saint-Jacques Vallée Young & Rubicam for creative and strategic planning.
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