NORTHERN NATIONAL SALES BREAKS CAMPAIGN FOR CHAP GRIP
By Adnews Staff
Northern National Sales has begun an eight-week advertising campaign to promote Chap Grip lip balm. Toronto-based Northern National is the Canadian distributor of Chap Grip, which is packaged in a sleeve with a clip. The campaign includes transit posters and radio advertising. The two poster executions show the product clipped to an earring and a navel ring. The tagline is, "Serious Lip Balm on a Leash." The 30-second radio commercial uses the same theme. The advertising was created by Partners and Edell of Toronto. Chap Grip is manufactured by Symbiosis Inc. of Kaysville, UT
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