PJ DDB MAKES NEW CAMPAIGN FOR MICHELIN
By Adnews Staff
Palmer Jarvis DDB of Toronto has created a new campaign for tire manufacturer Michelin North America. The multimedia effort makes use of Michelin's "Bibendum" mascot. It consists of a 30-second animated television commercial, print ads and billboards. The creative shows Bibendum making snow angels. The campaign's tagline is "Your guardian angel this winter." The advertising will run until the beginning of December. Michelin tires are also being promoted in Toronto's Skydome Skywalk. Past advertisements and posters from the current campaign will run in the pedestrian walkway until December.
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