SECOND CUP TO HOLD EL TOUCAN DAY
By Adnews Staff
Toronto-based coffee retailer Second Cup will hold a promotion called "El Toucan Day" on Oct. 18. The day-long fundraising effort will be in support of Foster Parents Plan of Toronto. That day one dollar from each cup of El Toucan coffee sold at participating Second Cup locations will be donated to Foster Parents Plan. Posters and counter cards, created by Holmes and Lee of Toronto, will promote the fundraiser. Timothy Castle, author of The Perfect Cup and The Great Coffee Book, will also participate in the effort. Second Cup held a similar day for Foster Parents Plan last year called "La Minita Day." Public relations for Second Cup are handled by Strategic Objectives of Toronto.
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