ROYAL BANK VISA BEGINS AIR TRANSAT CAMPAIGN
By Adnews Staff
RBC Royal Bank Visa will promote its Avion Gold Visa card with a new in-flight advertising campaign with Montreal-based Air Transat. The campaign was created by MacLaren McCann of Toronto. It includes seatback tray ads and advertising in Air Transat's in-flight magazine Air. Two English and one French execution will break on Monday for an eight-week run. The campaign is aimed at potential card holders. It highlights the flexibility Avion card holders have when redeeming their points, according to the company. Media planning and buying for the campaign were handled by M2 Universal. The sale of in-flight advertising for Air Transat is done by skyAD Media of Toronto.
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