PURDY'S HIRES PINEAPPLE GROUP
By Adnews Staff
Purdy's Chocolates Ltd. of Vancouver has awarded Pineapple Group Marketing Communications a creative assignment. Pineapple Group, also based in Vancouver, won the business in a short pitch process in which two additional agencies also participated. The agency will develop new print and broadcast materials for the upcoming holiday season, to be used in British Columbia and Alberta. Purdy's operates 48 retail locations in the two provinces.
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