LOYALTY GROUP RE-BRANDS AIR MILES PROGRAM
By Adnews Staff
The Loyalty Group will introduce some branding changes to its Air Miles Reward program this week. National television and radio advertising will use the program's new tagline, "You Want It. It's Yours." Other support includes direct mail, in-store materials and the <http://www.airmiles.ca> Web site. Advertising for Air Miles is done by MacLaren McCann of Toronto. Public relations are handled by GCI Group of Toronto. The loyalty program, created in 1992, has about 100 sponsors in Canada including Bank of Montreal, Shell, American Express, A&P and Pharma Plus.
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