SECOND CUP SIGNED AS PREMIER SPONSOR OF CALGARY FILM FESTIVAL
By Adnews Staff
Specialty coffee retailer Second Cup has become the official coffee and premier sponsor of the Calgary International Film Festival. The festival begins today and will run until Sunday. Second Cup will sponsor the festival's opening and closing galas and host media interviews. Festival programs and posters as well as materials developed by Second Cup's advertising agency Holmes & Lee will be displayed at Second Cup's 40 locations in the Calgary area. According to David Marrelli, director of the festival, the idea for the event was originally conceived in a local Second Cup. "In the festival's early days we considered Second Cup to be our home office," he said. "We are excited to return to our roots and have Second Cup as our official sponsor. It's a perfect fit."