DAYS INNS RERUNS AFFAIR AD
By Adnews Staff
Days Inns - Canada will rerun its 30-second television commercial called "The Affair." The ad was created by Pirate Radio & Television and produced by Apple Box Productions, both of Toronto, last year. It begins with surveillance footage of a man entering a Days Inn. His wife, in a voiceover, says to two private investigators "I started getting suspicious about a month ago. Every Thursday night, he'd say he was working late." The two private investigators enter the man's hotel room. The husband is lying on the bed on his boxer shorts. He says, "I just the love the room." The ad ends with the words, "If lovin' us is wrong, we don't want to be right." The ad will begin an eight-week run on The Discovery Channel, Prime, Space and TSN on Monday.