FIFTY PLUS AND CHEVROLET POST IMPALA DIARIES
By Adnews Staff
Fifty Plus magazine and Chevrolet have begun a contest called the "Impala Diaries." The six-week promotion will follow Dave and Heidi Summerton as they drive to Myrtle Beach, SC. The Summertons will send daily travelogues and pictures of their 14-day roadtrip to 50Plus.com via a digital camera and laptop computer. Prior to their departure on Monday, readers can register for to win a Chevrolet Impala at <http://www.50plus.com/impala>. During the trip, readers can collect additional entries by answering questions, telling friends about the contest or by joining Canada's Association for the Fifty-Plus. A double-page ad in the October issue of Fifty Plus and online promotion at 50Plus.com and MSN.ca will support the contest. The contest was developed by Fifty Plus. The online creative was done by Site 85 Communication Design. Media planning and buying was handled by M2 Universal.