NORTHERN LIGHTS PRODUCES LIBERTY HEALTH COMMERCIALS
By Adnews Staff
Health insurance company Liberty Health, based in Markham, ON, has released two new commercials to promote its FlexCARE health insurance plan. The 60-second and 120-second spots were produced by Northern Lights Direct Response Television. Media buying was handled by Media Buying Services. According to Ian French, president of Northern Lights, the ads have two goals: to make people aware of health expenses not covered by government health insurance and to motivate people to call and get information about Liberty Health. Both ads will run for six weeks on national and regional networks.
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