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JOHNSON & JOHNSON PROMOTES NEW TOOTHBRUSH

By Adnews Staff

Johnson & Johnson Canada will promote its new Reach 400 Max toothbrush with a television advertising campaign later this month. Fifteen-second ads, created by MacLaren McCann of Toronto, will highlight the toothbrush's multi-level bristles, rubber grip and "rubber stimulators" which massage the gums. The advertising will run nationally until November. Public relations for Johnson & Johnson's Reach line of toothbrushes are handled by Weber Shandwick Worldwide.

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