NORTH SHORE CREDIT UNION MAKES BAU+WOW AOR
By Adnews Staff
North Shore Credit Union of North Vancouver, BC has appointed Bau+wow Information Design of Vancouver its new advertising agency of record. The appointment concludes a five-month search that examined 11 agencies. Bau+wow was one of four finalists. The others were Pineapple Group, Clearly Creative and the incumbent Creative Wonders. Brenda Batke-Hirschmann, senior manager of marketing for North Shore Credit Union, said Bau+wow's "brand-building expertise, creative firepower and strategic communications capabilities" were the main factors in the decision.
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