BANK OF MONTREAL INTRODUCES MOSAIK MASTERCARD
By Adnews Staff
Bank of Montreal introduced a new credit card yesterday called the Mosaik MasterCard. Cardholders can customize the cards by selecting various options. Customers can choose to participate in either the Air Miles Reward program or the CashBack Reward program, can sign-up for services such as travel protection, travel medical or concierge service, and can choose between a lower interest rate or a no-fee option. Customers can also select one of five graphical designs for their cards. Once all the desired options have been selected, a customer can apply for the card by mail, telephone or online at <http://www.bmo.com/mosaik>. Cardholders can also change these options at any time without having to apply for a new card. Current Bank of Montreal MasterCard cardholders will be introduced to the Mosaik card via statement inserts. Print ads in newspapers and magazines and in-branch materials will promote the card to consumers. Branding and communications for the Mosaik MasterCard program were done by Ove Design & Communications Ltd. The print advertising is being handled by Vickers & Benson Arnold. Public relations for Bank of Montreal are handled by APEX Public Relations of Toronto.