GOTMARKETING PARTNERS WITH WHITELABEL
By Adnews Staff
GotMarketing has arranged with Whitelabel Technology Solutions to offer its Campaigner email marketing application to marketing services companies. The Web-based software allows users to create and run email campaigns without technical support or software installation. Whitelabel is a Toronto-based company that provides technology products and services to advertising agencies and marketing firms. "Whitelabel was the obvious choice to bring a new technology solution to the marketing services community," said Eric Melka, vice-president of business development for GotMarketing. "Whitelabel provides many of the top advertising agencies with technology services, so Campaigner was a logical addition to their already dynamic suite of solutions."