MASEV CREATES MARKETING PROGRAM FOR FUTURE SHOP'S 100TH STORE
By Adnews Staff
Vancouver-based MASEV Communications has created a marketing program to promote the opening of Future Shop's 100th Canadian store, located at the Pepsi Forum in Montreal. The Burnaby, BC-based consumer electronics retailer assigned MASEV the contract without a competition. A two-day party is planned to mark the opening. Activities will include a rock concert at the Forum and in-store activities including autograph sessions with concert performers. Musical acts Rascalz, Swollen Members, Danko Jones, Mitsou, The Sntiches, One Ton, and Marie Chantal Toupin will make appearances. A live video feed will broadcast the party events to Future Shop's other locations. Also, two live TV specials will be produced by MusiquePlus.
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