ABCON TO INSTALL POLE ADS AT CADILLAC FAIRVIEW CENTRES
By Adnews Staff
Abcon Media Group of Toronto has signed an agreement with Cadillac Fairview, also of Toronto, by which Abcon will install its Pole Media advertising displays in Cadillac Fairview's Canadian shopping centres. These displays are three-sided steel structures three feet wide by four feet high that are attached to lampposts in the parking lots of shopping centres and airports. The displays are mounted ten feet above the ground. Abcon describes them as the last opportunity to influence customers before they enter a shopping facility. Cadillac Fairview's properties include the Eaton Centre in Toronto, the Fairview in Pointe Claire, PQ, Polo Park in Winnipeg and the Richmond Centre in Richmond, BC. Abcon's other products include displays on the gates of parking garages, large wall banners and murals on glass buildings.