TRUE NORTH RE-BRANDS PPL AS ESSENTIA
By Adnews Staff
PPL Marketing Services has been re-named Essentia Marketing Inc. The company was acquired by True North Corp. earlier this year. It provides strategic consulting, promotional program development and execution, contest and incentives program management, corporate communications and meeting and event production. The company will now also offer clients creative design and production services from True North Corp.'s advertising agency True North Advertising. "Essentia is obviously derived from the word 'essential'," said company president Eric Snyder. "Our clients continually describe our services as vital or essential to their business growth and success, so it only makes sense to have our brand name depict their perception of our company." Essentia's clients include Ford, Primus Financial, Whirlpool, Adesa and Lifescan. The name change will be promoted with a direct mail campaign.